Doris Capurro founded in 2001 two consulting firms -CAP Comunicación S.A. and Ibarómetro S.A- following the sale in 2000 of the leading national advertising agency she founded in 1983 (Capurro y Asociados) to the French multinational Publicis.

She has managed the communication and market research in Argentina for valuable international brands and, in some cases, the coordination of global communication programs for Nestlé, L´Oréal, Club Méd, British Airways, Qantas, General Electric, Whirlpool and Walmart, among others.